Thursday, July 5, 2012

About it All, Part 11

"The conclusion from all the [advertising or broadcast media] researchers is that all the people in the world are as dopey as can be, and the only way to tell them anything is to perpetually insult their intelligence. This conclusion may be correct. On the other hand, it may be false. And we are making a terrible mistake if it is false. It is, therefore, a matter of considerable responsibility to get straightened out on how to test whether or not people pay attention to different kinds of advertising."

-- From The Meaning of It All: Thoughts of a Citizen Scientist, by Richard P. Feynman, Basic Books, New York, 1998, pp. 85.

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